Kuantan is the state capital of Pahang, the largest state in Peninsular Malaysia. It is situated near the mouth of the Kuantan River and faces the South China Sea. If one measures the distance along the east coast of Peninsular Malaysia, it is located roughly halfway between Singapore and Kota Bharu. Kuantan's population is approximately 607,778 and it is the 9th largest city in Malaysia. The Pahang state government shifted the administrative centre of Pahang from Kuala Lipis to Kuantan in 1955.
Kuantan is also considered as the social, economic and commercial hub for East Coast Peninsular Malaysia due to its strategic location. Rapid development since early 21st century has transformed and modernized and Kuantan has had many development projects across the city, including Putra Square, Mahkota Square, Bukit Gambang Water Resort, New Sultan Ahmad Shah Convention Center.
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